The stars of a Brighton-based cult film visited the city to unveil a new plaque in the alley where the classic was shot.

Quadrophenia actors Phil Daniels and Gary Shail revealed the blue plaque in Quadrophenia Alley on Monday.

The 1979 film starred Daniels as Jimmy and Shail as Spider and was loosely based on The Who’s 1973 album of the same name.

It sees the young mod from London escape from his job as a postal worker by dancing, partying, taking amphetamines and riding his scooter.

The Argus: Polydor promotional picture of QuadropheniaPolydor promotional picture of Quadrophenia (Image: Polydor)

His life begins to spiral however after he and his friends are arrested following a major brawl during a clash between the mods and rockers on the August bank holiday in Brighton.

The Argus: The plaque commemorates the alley's cultural importance for the cityThe plaque commemorates the alley's cultural importance for the city (Image: The Argus)

He loses his girlfriend, played by Leslie Ash, gets kicked out of his house by his parents and becomes disillusioned after finding out his mod icon, played by Police frontman Sting, is a bellboy at a hotel.

Daniels, who is also known for his role as Kevin Wicks in Eastenders and for featuring in Blur's Parklife single, spoke and posed with fans as they watched the occasion.

The Argus: Mods and rockers clash on Brighton seafrontMods and rockers clash on Brighton seafront (Image: The Argus)

Fans descended on the street to see the actors at the alley.

The East Street twitten was made famous by Daniels's and Ash’s mid-riot tryst and it was renamed Quadrophenia Alley after attracting flocks of tourists.

On Monday, mods arrived on vespas and could be seen wearing classic tailored trousers and parkas.

Mayor of Brighton and Hove Councillor Lizzie Dean was also there to unveil the new sign, which commemorates the importance of the alley to the city’s cultural heritage.

The mods have been a feature of Brighton's motoring culture for the last 60 years, scootering around Brighton and Hove in their Vespas and Lambrettas.

The Argus: Phil Daniels spoke with fans as he unveiled the Quadrophenia Alley blue plaquePhil Daniels spoke with fans as he unveiled the Quadrophenia Alley blue plaque (Image: Brighton Pictures)

Enthusiasts from around the world visit the street, often visiting the clothes shop next door, which is also called Quadrophenia Alley.


The August bank holiday traditionally still sees hundreds of mods descend on the city for a weekend of scooters and music.

A row erupted earlier this year between the mods and traffic wardens, who the mods said were ruining one of their long-standing traditions of stopping at the alley in East Street by threatening them with parking tickets.

East Street is closed to motor vehicles between 11am and 7pm on weekends.

There are fears the enforcement might deter mods from visiting the area in the future.