Dozens of innovative electric cars are set to pass through the city on their way to the French capital today.

Cars taking part in the London to Paris Electric Vehicle Rally will stop off on Brighton's Madeira Drive to showcase the technology to people in the city.

Organisers have reassured participants that the "safety and wellbeing" remains their "top priority" as Paris erupts in riot amid the police shooting of a 17-year-old boy.

A spokesman said they will not "take the rally through areas of high risk" as it makes its way to the finish line near the Eiffel Tower.

The Argus: The launch of the rallyThe launch of the rally (Image: David McHugh / Brighton Pictures)

Over 200 people will take part in the landmark event, which follows on from the success of the London to Brighton Electric Vehicle Rally in previous years.

This year, it takes the century-old motoring tradition across the channel to Paris to quash fears of "range anxiety" with modern electric cars.

A number of stalls and stands will be set up on Madeira Drive to showcase electric technologies as the rally descends on teh city for the third time.

The Argus: Cedric Lynch on Madeira DriveCedric Lynch on Madeira Drive (Image: Andrew Gardner)

Since its creation in 2021 it has featured incredible inventions, electric planes and even solar powered cars - and this year promises to be no different.

Among the past entrants was barefooted inventor and engineer Cedric Lynch, in his self-described "motorbike with a streamlined body."

He initially built his creation in 1991, and Cedric believes his home-built vehicle would take him from "Potters bar to Langport, and back", on a single charge, using only two horsepower to reach 60 miles per hour.

This year's rally leaves Westminster at 8am and cars will begin arriving in Brighton at around 12pm.

Tom Druitt, co-founder of the rally, said: “Our aim with the electric vehicle rally has always been to celebrate the rapid development of electric vehicles and renewable energy, so we’re pleased to be able to partner with EDF again this year.

"We want to simply bring a focus to the excellent work that they do. For the 2023 event it is imperative that we highlight the possibilities of driving electric vehicles."