Firefighters have been called to a blaze at a "new location" inside the Royal Albion hotel just days after the building was partially destroyed.
Crews were called at 7.59am this morning to the Grade II* listed building.
Firefighters are currently searching the inside of the hotel which is in King's Road, Brighton.
Smoke has been billowing from the first and third floor windows.
Fire engines from Preston Circus, Hove and Roedean are in attendance, as well as an aerial ladder platform to douse the flames.
A spokeswoman for the fire service said: "We were called at 7.59am to the Royal Albion hotel to reports of smoke coming from a new location on the seafront side of the building.
"Currently in use are two ground monitors which give off a fine spray.
"An internal search is being carried out by firefighters."
The hotel originally went up in flames last Saturday, July 15.
It prompted a massive fire service response, including London Fire Brigade which came down to Brighton for the first time since the Second World War.
Demolition started on Wednesday and continued yesterday.
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