A man has died after falling from his bike near the Brighton i360.

The man, in his 70s, fell from his bike next to the A259 King's Road shortly before 4.30pm yesterday, sparking a large emergency service response.

Despite being treated by passers-by and paramedics, he died of his injuries.

Sussex Police are now appealing for witnesses to the scene, including to find out if the man was involved in any other incidents prior to the fall.

A police spokesman said: "Officers are looking to speak to anyone who saw what happened, or who may have captured any relevant mobile phone or dash cam footage from the area at that time.

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"They are also making enquiries to establish whether the cyclist was involved in any other incident along the seafront between 4pm and 4.30pm prior to the fall.

"He was travelling west to east.

"Anyone with information is asked to contact police online or by calling 101 quoting Operation Cashew."

A cordon was put in place at the scene yesterday which included a bike by the Brighton i360 on the seafront.

Emergency services continued their presence at the scene for some time but the response was scaled back at around 6.30pm yesterday.