A furniture and carpet store which has been run by four generations is celebrating its 75th anniversary.

V R Flowers and Son has been trading in Seaford since 1948 when Victor Flowers started the business soon after the Second World War.

The shop started by selling second-hand furniture before moving into selling new furniture.

Alan took the shop over from his dad Victor, Mark took the reins when Alan retired and Mark's son Will is now the manager of the store.

The Argus: From left, Alan, Will and Mark outside the shopFrom left, Alan, Will and Mark outside the shop (Image: Supplied)

Director Mark Flowers said: "We are truly humbled and grateful to have reached this significant milestone.

“It is a testament to the enduring values of quality, integrity, and exceptional service that have been the cornerstone of our family business for three quarters of a century."

The store, on Station Approach, spans over four floors, providing contemporary and traditional furniture from sofas and beds to dining tables and flooring.

Will said: "We owe our success to the incredible support of our loyal customers and the dedication of our hardworking team. We look forward to continuing to serve the community for many years to come."

The family is hosting a celebration at the store between 4pm and 7pm on Friday and people wishing to attend can email sales@vrflowersandson.co.uk.