A city sightseeing bus tour has been taken over by new bosses who hope to build demand and expand.

The open-top service taking tourists around Beachy Head, Birling Gap and Eastbourne will now be run by Brighton and Hove Buses.

The company is expanding its portfolio of scenic routes with the acquisition of Eastbourne Sightseeing from Seven Sisters Bus and Coach.

Its staff will continue to be based at the Broyle Farm depot near Ringmer and form part of the wider Brighton and Hove Buses team with nine new buses added to the roster.

Read more: Bus company 'delighted' to join multinational transport operator

David Mulpeter, managing director of Seven Sisters Bus and Coach, said: “I’m delighted to see the Eastbourne Sightseeing service join Brighton and Hove Buses.

"We’re incredibly proud of the success of this open top route over the last few years and I have every confidence that the team at Brighton and Hove Buses will continue building and developing the service for the future”.

Brighton and Hove Buses hopes to use its experience and marketing to promote the service and build demand for Eastbourne Sightseeing tours, attracting more tourists and people living nearby to see the area from a new perspective.

The Argus: The route takes passengers along one of the most scenic roads in the countryThe route takes passengers along one of the most scenic roads in the country (Image: Brighton and Hove Buses)

The Eastbourne Sightseeing route starts on March 29 and runs throughout the summer season.

Tourists can hop on or off at 16 stops along the way, including Eastbourne Pier, Italian Gardens and Beachy Head.

Brighton and Hove Buses currently operates 222 buses across a network of 73 routes with 2,000 bus stops across East and West Sussex. The buses will stay in their green livery.

Ed Wills, managing director of Brighton and  Hove Buses, said: “Eastbourne Sightseeing is a great operator offering terrific tours in one of the most scenic parts of the South Coast.

"I look forward to welcoming on board our new colleagues, investing in the business, and looking at opportunities for expansion.”