Eager customers gathered in the rain to see the opening of a town’s new discount retailer.

Love Island star Amy Hart, alongside homelessness charity Turning Tides, opened the B&M in Worthing’s Guildbourne Centre to cheers from those waiting to get inside.

B&M took over the former Wilko unit following the retailer’s departure in October.

The new site has created 75 jobs and the store has undergone a “comprehensive” internal and external refurbishment programme.

The Argus: People waiting outside the new shopPeople waiting outside the new shop (Image: Sussex News and Pictures)

Customers can expect to find a wide variety of branded groceries including a range of food, drink, and pet food. There is also a selection of quality health and beauty products, homeware, electricals, DIY essentials, toys, games, gifts, and plenty more to explore.

Amy said: “I’m really excited that B&M has come to Worthing.

The Argus: The store was formerly occupied by WilkoThe store was formerly occupied by Wilko (Image: Sussex News and Pictures)

“I’ve loved B&M for years and years and I love going to Bognor but I’m so glad that I can come to Worthing.

“I love that they give amazing homeware at affordable prices.

“So everyone can make their house look nice no matter what their budget is.

“And they’re brilliant for essentials as well.”

The Argus: Store manager Marshall Almeida with Love Island star Amy HartStore manager Marshall Almeida with Love Island star Amy Hart (Image: Sussex News and Pictures)

Store manager Marshall Almeida, who was also manager at the former Wilko, said it was “great to be back in Worthing”.

“When we left last year we were very sad that we had to leave," he said.

“But it’s good to be back in the town.

“Most of the customers I know so it’s good to see them again shopping with us."

B&M also chose Turning Tides to help launch the store to highlight the work the charity does.

Turning Tides is one of the biggest providers of services for single homeless people in West Sussex.

The Argus: Inside the storeInside the store (Image: Sussex News and Pictures)

Sophie Moore, community fundraiser, said: “We believe to end homelessness community is the solution.

“We’re really pleased the store has chosen to support a local charity.

“We have seen a huge increase in homelessness, 100 per cent locally and we’re seeing more people who not so long ago were doing ok.

“To know that people care and want to make a difference and support us really is crucial at the moment.”