Applications open for ITV's Ant & Dec's Limitless Win

Could you take on the Limitless Ladder? Applications for Ant & Dec's Limitless Win are now open <i>(Image: Hello Dolly TV/ITV)</i>
Could you take on the Limitless Ladder? Applications for Ant & Dec's Limitless Win are now open (Image: Hello Dolly TV/ITV)
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Ant and Dec’s game show, Limitless Win, is looking for applicants to join its next series.

The ITV show sees members of the public answer a variety of questions with only numbers being given as answers in an attempt to win a healthy amount of money.

It’s the only game show in the UK that allows participants to try their luck at winning a limitless cash prize – as long as they keep giving correct answers, the prize money increases.

However, if they’re not careful they risk crashing out of the game and leaving empty handed.

Last year, the series saw a couple who both worked for the NHS win a huge £1 million much to their surprise.

With their winnings, they said they planned to pay the rest of their mortgage.

If you think you’ve got what it takes to climb the Limitless Ladder, here’s how you can apply to be on the show.

How to apply to be on Ant & Dec’s Limitless Win

To be in with a chance of appearing on the show, alongside Ant and Dec, you’ll need to send an email to limitlesswin@hellodolly.tv.

ITV encourages everyone to apply regardless of their disability, sexuality or race.


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Applications are open until the show announces a closing date so make sure you apply sooner rather than later if you want to get on the show.

If you are applying for the show, you’ll need to be at least 18 years old.

According to ITV, since launching in 2022, Ant and Dec’s Limitless Win has ranked in the top 10 entertainment series across all channels and programmes, with its second series drawing in an average of 4 million viewers.

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A third and fourth series of the primetime show, produced by Hello Dolly and Mitre Studios, were announced by ITV in July 2023.

Ant and Dec are popular presenters who host the likes of I’m A Celebrity…Get Me Out Of Here! and Britain’s Got Talent.

Until recently, the pair also hosted Ant & Dec’s Saturday Night Takeaway but they announced after 20 years that the show would be paused until further notice.

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