Lidl becomes first supermarket to launch TikTok shop

Available from @LidlGB on TikTok, 3,000 exclusive Lidl bundles, worth more than £30, will be available to purchased for £5 <i>(Image: PA)</i>
Available from @LidlGB on TikTok, 3,000 exclusive Lidl bundles, worth more than £30, will be available to purchased for £5 (Image: PA)
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Lidl will become the first UK supermarket to launch a TikTok shop this week as they release new limited-edition bundles for just £5.

From 9am on Thursday, middle-aisle lovers and fitness fanatics alike will be able to get their hands on the supermarket’s new range of high protein products.

Available from @LidlGB on TikTok, 3,000 exclusive Lidl GB High Protein Bundles, worth more than £30, will be available to purchased for £5.

And all the proceeds from the pop-up venture will go to children’s charity, the NSPCC.

The bundle also features a bespoke Lidl-branded microfibre towel and a resistance band set.

Joanna Gomer, Marketing Director of Lidl GB says: “Our high protein range is a firm fan favourite with more than 150 high-protein products sold in our stores every minute*** and our customers across the country taking to social media to share their hauls each week.

“With the number of TikTok shoppers growing rapidly, we’re proud to be the first supermarket meeting our customers directly on the platform with our unique offering, creating these exclusive bundles to showcase our new exciting products.”

Lidl is also giving away Lidl Plus coupons as part of the bundle, offering shoppers 25 per cent off its chilled high protein range in-store.

They can be redeemed in store until March 5.

This is what will be available in the Lidl TikTok bundles and how much they are individually worth:

  • Maribel High Protein Peanut Butter - £2.49
  • Belbake Protein Pancake Mix - £1.99
  • Snaktastic Protein Pop Chips - £0.99
  • IronMaxx Whey Protein Powder - £9.99
  • IronMaxx Vegan Protein Powder - £9.99
  • Protein Bars - £2.99
  • Crownfield High Protein Flapjacks - £1.99
  • Lidl Branded Resistance Bands
  • Lidl Branded Microfibre Towel

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