Butlin's has opened its biggest ever soft play centre.
The four-storey, 3,000 square feet centre at the Bognor Regis resort opened on April 7, 2025, in time for the Easter holidays.
The centre, which is included in the price of a family break and day passes, can hold up to 200 children.
The soft play is split into three spaces for babies, toddlers, and juniors, and is themed around the Butlin's Skyline Gang.
A new 100-person seating area and refreshments are also available for adults.
Jon Hendry Pickup, CEO at Butlin's, said: "With our Easter breaks in full swing, we’re delighted to have opened our brand-new Soft Play and Puppet Theatre space at our Bognor Regis resort this week.
"Both are included in the price, providing incredible value for our guests.
"They have always been popular with guests, and these incredible new spaces are full of personality, just like the Skyline Gang and their performances which are always a standout part of family's breaks."
The West Sussex resort also opened a new Puppet Theatre space this week, showcasing family-friendly string puppet shows.
The Puppet Castle shows are free for families on Butlin’s breaks and day visits, with new shows for 2025, including Under The Sea, Jingle in the Jungle, and Christmouse.
The £1.8 million investment follows the recent new openings across all three resorts in 2024.
Bognor Regis opened the £15 million indoor activity centre PLAYXPERIENCE, a 50,000 square feet state-of-the-art attraction with nine immersive gaming experiences.
A second £2.5 million SKYPARK opened in Minehead, a truly inclusive and interactive playground for children of all abilities.
Last year also saw a £12 million investment in new Premium Lodges at the Maple Walk village in Skegness, 128 contemporary-designed lodges located at the heart of the Lincolnshire resort.
Alongside these new openings, Easter Half Term breaks at all resorts will be headlined by The Masked Singer Live, returning for 2025 with a brand-new show and new characters at each resort.
Piranha, Dippy Egg, and Cricket will join the live show, alongside characters Sausage, Rhino, Dragon, and Butlin’s very own Rockstar.
The show features new songs, routines, and mystery celebrities to unmask, all hosted by special guest presenters.
The Masked Singer Live joins a line-up of Butlin’s own West End-quality productions and shows.
There are new shows in 2025, with the all-year-round pantomime Snow White and her Magnificent Friends and the showstopping Iconic, celebrating the era-defining performances of international megastars, from Taylor Swift to ABBA.
Last-minute Easter Half Term breaks start from £129 (£33 pp).
This price is based on four sharing a two-bedroom Comfort Room for four nights on April 21 in Bognor Regis, and includes all live shows and headline acts, free flow access to Splash Waterworld pools, unlimited fairground rides, the new Skyline Gang Soft Play and playgrounds.
Mr Hendry Pickup said: "There are amazing new openings across all three resorts, with brand-new shows to make 2025 our most entertaining year yet.
"We’re excited for our guests to enjoy all our new additions, whether it’s the new Skyline Gang Soft Play in Bognor Regis, Minehead’s SKYPARK, or staying in the Maple Walk village in Skegness."
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