A woman who set up her own cuddle therapy business is hoping to remove the stigma around the alternative form of therapy.
Tina, who did not wish to supply her surname, set up Little Spoon Hugs in April this year after she was inspired by a feature about the practice on television.
The 40-year-old hosts one-to-one sessions at her studio in Hove, where she offers treatments personalised for each customer. These include methods such as holding hands, eye gazing, sharing hugs, and spooning.
Cuddle therapy, also known as touch therapy or professional cuddling, is a form of alternative therapy which involves non-sexual and consensual touch between a trained practitioner and their client.
The course includes a series of modules and assignments including topics on the psychology and physiology of touch, boundaries and consent, and business marketing and promotion, Tina said.
Having previously worked in secretarial roles within the NHS, Tina explained why she wanted to get into cuddle therapy.
“Cuddle therapy is hugely popular overseas in places in Europe and America, but not so much here.
“When I saw the feature, something struck me that it would be so rewarding to offer.”
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Each client receives treatment which is tailored to their needs, offering the correct levels of touch appropriate to an individual boundaries.
Tina offers clients an initial consultation where she discusses this with clients and gathers further understanding to what they're looking for.
“It goes further than dealing with aches and pains, its healing with words. Everyone’s fighting a battle you know nothing about.
“It provides conscious connections for people in need", Tina said.
“A lot of people are craving calm and don’t necessarily have someone to turn to, so are thankful for a safe, non-judgemental place for that.”
Little Spoon Hugs also offers additional individual treatments including hair play and brushing, back rubs and tickles, as well as general companionship such as sharing a meal, going for a walk, or attending an event.
Tina addressed people's misconception around the practice, explaining how often some people perceive the therapy form as being sexual.
She said: “I want to remove the stigma around cuddle therapy.
“I think a lot of people think it’s something it isn’t, and I want to completely steer people away from those thoughts.
“Cuddle therapy is fully clothed and completely platonic. It’s a similar practice to massage in terms of touch benefit.”
“It’s really nice to be part of someone’s personal wellness journey", she said.
“Making them feel empowered and appreciated. It’s something we often take for granted so it’s really nice to offer that for someone.”
She highted why she believes Brighton is a great place for her business and encouraged anyone considering the practice to give it a go.
“I think something like cuddle therapy is very fitting for Brighton. We are lucky what we’ve got in terms of wellness so I think it will fit in the city well.
“Those considering it should definitely give it a go. There’s nothing untoward.
“It’s not sexual or romantic. It’s a powerful form of holistic care, helping you get grounded and in touch with yourself.”
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