Ikea will open its new shop in Brighton next month, it has been revealed.
The news was shared on banners put outside Churchill Square Shopping Centre.
Ikea’s parent company The Ingka Group bought the mall in 2023 and the store will open in the shopping centre's former Debenhams unit on the upper two levels.
Ikea signs outside Churchill Square Shopping Centre (Image: The Argus) In anticipation of the permanent store’s opening, a pop-up shop was launched in the centre between Mango and Schuh in April.
It will close later this month.
In January, Ikea revealed it had been working for several months to understand the wants and needs of potential customers in Sussex through home visits and focus groups.
Insights from the research will be used to inform the design of the new store.
The furniture giant said designers will focus on providing locally relevant, functional, and sustainable home furnishing solutions, inspired by the region’s “distinct local identity”.
Speaking earlier this year, Lisa Ward, life at home expert at Ikea UK, said: "By interviewing and listening to people's needs and aspirations for their homes, we can better showcase ideas and solutions to help them achieve the home of their dreams. This understanding will be at the core of our new store, ensuring we meet the unique needs of the Brighton community.
“Our next step now is to plan the store meticulously, ensuring every detail aligns with the insights we've gathered. We are incredibly excited about this new chapter and look forward to opening our doors in Brighton, where we can bring locally relevant solutions to life for the vibrant community here.”
Some 120 roles have been advertised for the new shop.
Ikea has been approached for further details of the opening.
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