The Birling Gap National Trust Facebook page wrote recently that the Sussex landmark had seen "a remarkable rise in international visitors - especially from Korea".

The Facebook post, titled "From K-Pop to Clifftops", said this was due to "stars like Jay Chou, who have introduced our iconic white cliffs to new audiences through music videos, sparking global interest".

K-Pop, short for Korean Pop, is a popular music genre originating from South Korea. It encompasses a wide range of musical styles, including pop, hip-hop, R&B, and electronic music.

Jay Chou, known as the King of Mandopop, is a famous Taiwanese pop star and actor.

The music video for his song What's Wrong, which has 16 million views on YouTube, was filmed at the nearby Seven Sisters cliffs.

Jay Chou filmed a music video at Seven Sisters (Image: Eddie Yip) The National Trust said this music video has led to a huge increase in visitors from South Korea.

It said that the cliffs and the Birling Gap now attract so many Korean tourists that the National Trust works with the Korean Embassy to put out safety warnings in Korean.

The National Trust said: "We’re now so popular with Korean tourists that we work directly with the Korean Embassy, who help share our safety messages through their own media channels.

"As a conservation charity, we welcome responsible and respectful visitors from all around the world to enjoy our beautiful site."

The Birling Gap, which is managed by the National Trust (Image: Arild Vågen) ​This comes after a Korean student fell to her death when having a picture taken on the nearby Cuckmere Haven cliffs back in 2017.

Hyewon Kim had asked fellow tourists to take a picture on the cliff edge and jumped for joy to pose for them when she fell back and stumbled over the edge.

Coroner Alan Craze recorded a conclusion of death by misadventure on the 23-year-old South Korean student who fell from the cliffs just east of Cuckmere Haven on June 22, 2017.

The inquest at Eastbourne Town Hall heard Hyewon Kim had handed her phone to a group of three South Korean tourists who she did not know and asked them to take her picture at the cliff edge.

Korean student Hyewon Kim, who fell to her death

One of the Korean tourists asked to take the picture, Young Choi, told the police at the time: "I went to the Seven Sisters for tourism.

"Another Korean girl, who I did not know, was there and she asked me to take photos.

"As I was taking photos, she fell down. We all tried to find someone to call 999. After 999 call, I called Korean Embassy."