Plans have been submitted to Eastbourne Borough Council seeking permission to install large TK Maxx branding at The Beacon shopping centre, close to Eastbourne railway station.

The application seeks advertising consent for the new branding.

The branding would be installed above the existing River Island logo (Image: TJX Europe) However, it also includes drawings showing the location of a large new TK Maxx unit within The Beacon shopping centre.

The plans reveal that the new TK Maxx branding would be installed directly above the existing River Island logo on the side of The Beacon.

TK Maxx, a discount clothing and homewares retailer founded in 1994, is based in Watford, England.

The plans show the location of the incoming TK Maxx store (Image: TJX Europe) It is owned by American retailer TJ Maxx, which could not trade under the initials "TJ" in the United Kingdom due to the British discount chain T.J. Hughes.

TK Maxx has expanded across Ireland, the Netherlands, Germany, Austria, Poland, and Australia, and also trades as Homesense.

The new TK Maxx store would become the second branch in Eastbourne, adding to the TK Maxx store already operating at the Sovereign Harbour retail park.

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According to the plans, the new TK Maxx will occupy unit 20B within The Beacon centre, which was formerly occupied by homeware and garden store Wilko.

Wilko closed its branch in the shopping centre in October 2023, and the unit has remained vacant since.

The plans, if approved, would see the unit brought back into use, expanding the retail offering in the heart of Eastbourne.