IKEA to give away free chips in Brighton this weekend

IKEA will introduce a 'chip theft insurance kiosk' on the seafront on Saturday, August 9 and Sunday, August 10.

This will distribute free portions of chips to people who have had theirs stolen by seagulls in the past.

To get a free portion of chips, people will need to head to the kiosk near Brighton i360, sign the 'chip theft insurance form,' and register for IKEA Family, a free membership programme offering exclusive rewards.

The giveaway of chips comes ahead of the opening of the new IKEA store in Churchill Square on Thursday, August 14.

The store will have an IKEA Swedish Deli, serving up chips, meatballs and other Swedish treats.

The chip theft insurance kiosk comes as IKEA prepares to open its much-anticipated Brighton store in Churchill Square next Thursday. (Image: IKEA UK) Karina Gilpin, market manager at IKEA Brighton, said: "To celebrate moving into our new home next Thursday, we’re embracing Brighton’s most infamous neighbours – its seagulls.

"With our chip theft insurance kiosk, we’re looking to bring a little seaside joy and help Brightonians to reclaim the chips they’ve lost to those feathered thieves."

The new store will open at 10am on Thursday, August 14 after the closure of the IKEA pop-up store in Churchill Square on Sunday, August 10.

The new store will be open 10am to 8pm Monday to Saturday, and 11am to 5pm on Sunday.

The IKEA chip theft insurance kiosk will be open from midday to 6pm.

Free chips are offered on a first come first served basis and are limited to one portion per person while stocks last.