Amazing seemed to be the word on the lips of shoppers experiencing Ikea Brighton on its opening day.
Hundreds of people had queued to get inside the new store in Churchill Square shopping centre this morning after almost two years of anticipation since it was revealed Ikea’s parent company Ingka had bought the mall.
Many said the wait was worth it.
Students Matt Sherren, 22, and Jessica James, 21, from Brighton, described the shop as “spectacular”.
Matt Sherren and Jessica James (Image: The Argus) “It's just what Brighton needed and will have a big impact on the city,” said Jessica.
"It's a wonderful day."
Matt said he was "excited to get a djungelskog" - a big brown bear cuddly toy.
Sisters Bethan Field, 28, and Laura Cottington, 45, had travelled from Heathfield.
"I think it's amazing," said Bethan.
"It's been done really well and has a good buzz.
"They've embraced what Brighton is about."
Read our live coverage of the opening here
Laura added: “It’s been managed really well and has a great vibe.”
Husband and wife George Levins, 30, and Karina Levina, 23, from Brighton, said it was “amazing”.
"We've been waiting since we moved to Brighton," said George.
Brighton and Hove City Council councillors Jacob Allen and Trevor Muten also popped into the store.
Cllr Jacob Allen and Cllr Trevor Muten (Image: Cllr Jacob Allen) "It was a delight to visit the new store with my colleague Councillor Trevor Muten and to hear the enthusiasm of the staff for the opening," said Cllr Allen.
"This demonstrates a huge confidence in the commerce landscape in the city where international chains compliment and are complemented by unique independent retailers.
"We are excited to see the great work they will embark on to deliver economic and social benefits for our city. We wish the workers and shoppers a very successful opening day!"
Gabriella Rook, 46, and stepson Zack Holmes, 27, from Seaford, were very excited for the opening.
Gabriella Rook and Zack Holmes (Image: The Argus) Gabriella is from Sweden and said she had missed the meatballs and Swedish food.
"We've been waiting two years for this," said Zack.
Once inside, Gabriella said: "I really like it and how it flows.
"The food is just as good.
"It makes me feel like I'm back at home but in Brighton.
"I'm so glad I came."
Husband and wife Ken, 64, and Jo Lacey, 65, had come from Pevensey by train. The couple said they usually go to Ikea in Croydon or Lakeside.
Ken and Jo Lacey (Image: The Argus) “It’s well organised and well overdue,” said Jo.
“We are great Ikea fans.”
“We’re very impressed,” said Ken.
“We’ve had a coffee and cinnamon bun already.”
Lots of shoppers were very glad they do not have to travel to Croydon anymore.
Amie Cooke and Patricia MacHannaford (Image: The Argus) Amie Cooke, 38, and Patricia MacHannaford, 45, from Brighton said: "We are very happy Ikea is here and that we don't have to travel to Croydon anymore.
"We thought it would be a nice day out and we are looking forward to having some meatballs."
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