Hove cuddle therapist hugs 100 strangers at Churchill Square

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A hugging therapist took on the challenge of embracing 100 strangers to highlight the importance of human connection.

Tina, owner of Little Spoon Hugs, completed the challenge at Churchill Square on September 27, as part of the Hug100 initiative.

The campaign, which was started by Conscious Connected Touch, looks to remind communities how much compassion and human connection can improve wellbeing. It hopes to promote spreading kindness through hugging.

Tina offered free 20 second hugs at the shopping centre(Image: Little Spoon Hugs)

Tina explained: “Each embrace came with its own story, some with a touch of nervousness, others full of emotion, and many delivered with radiant smiles.

“But all of them were a reminder of why Hug100 was created, to foster real connection in a sometimes-disconnected world.”


"But Brighton’s open hearts and incredible energy absolutely blew me away."

Tina is the founder of Little Spoon Hugs, a cuddle therapy business based in Hove. She set up the business in April this year after she was inspired by a feature about the practice on television.

Tina’s business, Little Spoon Hugs, offers treatments personalised for each customer. These include methods such as holding hands, eye gazing, sharing hugs, and spooning.

(Image: Little Spoon Hugs)

She said: “It goes further than dealing with aches and pains, its healing without words. Everyone’s fighting a battle you know nothing about.

“It provides conscious connections for people in need.

“A lot of people are craving calm and don’t necessarily have someone to turn to, so are thankful for a safe, non-judgemental place for that.”

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