Plans for a new Red Route on Western Road are open for public feedback.
The initiative by Brighton and Hove City Council aims to tackle anti-social parking, boost safety and improve business access in the area.
If approved, the route between Holland Road and Montpelier Road would see current double yellow lines replaced with double red lines.
A six-week consultation period is being launched for residents and businesses to provide their input or suggest changes to the proposed design.
The consultation will close on January 4, 2026.
The Western Road proposal follows the success of Red Routes on London Road and Lewes Road, which were introduced last year.
These areas have seen significant improvements in safety and a reduction in congestion, leading to better air quality.
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The Red Routes have given the council extra powers to enforce parking restrictions using CCTV, allowing for more effective enforcement of the area.
Since the introduction of the Red Routes, there has been an 85.7 per cent reduction in bus passenger injury incidents in the areas.
The council said that feedback from the London Road and Lewes Road schemes resulted in five additional loading bays, an extension to another, and the creation of a motorcycle bay for food delivery bikes.
Councillor Trevor Muten, cabinet member for transport, parking and public realm, said: "We see a lot of antisocial parking on Western Road which impacts on traffic, safety and bus journey times through this busy part of the city."
"A Red Route will mean we keep it safe and moving.
"We've seen the positive impact the Red Routes in London Road and Lewes Road are having; safer for bus passengers, pedestrians and cyclists while also making the road less congested for drivers and improves the look and feel of an area.
"The consultation we had on the London and Lewes Road schemes led to a number of changes, including more loading bays, so it's important people have their say and tell us how they think the scheme could be improved and best work for the whole community."
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