A new campaign is aiming to raise national awareness of homelessness.
Titled Shine a Light on Homelessness, the project is led by The Truth Coalition.
It focuses on the Hastings area and includes a four-night immersion experience, in which the founders of The Truth Coalition will voluntarily sleep rough to highlight the daily realities faced by those without a home.
Jason Smith and Jay Hurst, Founders of The Truth Coalition, said: "Homelessness in Hastings and across the UK is not just a visible issue; it is a systemic failure that demands radical awareness.
"We believe genuine change starts with genuine understanding.
"By undertaking this four-night immersion, we are creating an unfiltered documentary that we hope will force a national conversation and genuinely 'shine a light' on the severe lack of resources and support available to rough sleepers."
Their experience will be documented and released through The Truth Coalition podcast and other media platforms, aiming to generate public engagement and spark national dialogue around homelessness.
The campaign seeks to challenge perceptions, mobilise community support and influence policy by presenting first-hand evidence of the challenges faced by people sleeping rough.
An associated fundraiser has also been launched to provide essential items to homeless individuals across the UK.
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Supporters can contribute through an Amazon gift list or a GoFundMe page.
The Truth Coalition has pledged 100 per cent transparency, ensuring that all donations reach rough sleepers or the organisations supporting them.
The campaign is part of a broader effort to educate the public and advocate for long-term solutions to homelessness.
Further details about the immersion experience, media coverage plans, and campaign objectives will be announced in the coming months.
The Truth Coalition is inviting individuals and organisations to get involved through donations or sponsorship.
The campaign, Shine a Light on Homelessness, is described as an "awareness initiative driven by individuals and organisations dedicated to resolving the UK’s escalating homelessness crisis."
It combines direct action with digital media documentation to drive public understanding and support for structural change.
For more information about donating or sponsoring the campaign, contact The Truth Coalition directly.
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