Fully Charged opens new specialist e-bike store in Brighton

Located at Brighton Marina, it is Fully Charged’s sixth store in the UK and brings a carefully selected range of premium electric bikes to the city.

The retailer, which already operates locations in London, Cornwall, Guildford, the New Forest and Silverstone, describes Brighton as a "natural fit" for its latest expansion.

Ben Jaconelli, founder and CEO of Fully Charged, said: "Opening a new store is always an important moment for us, and Brighton has long felt like a natural fit.

"It is a city with a strong sense of community and a growing interest in practical alternatives to car travel.

"We have seen many Brighton based riders travelling to our London Bridge store, which clearly showed there was demand locally for specialist advice, premium products and proper test rides.

"By combining our experience with the cycling culture already established here, we are proud to be opening a store that genuinely supports everyday riders across the city."

Fully Charged has taken over a respected local electric bike business that served the Brighton community for more than a decade.

The new store offers access to the world’s leading electric bike brands, guided or self guided test rides - including multi day trials - and full technical servicing from specialist eBike mechanics.

Customers can expect tailored recommendations, setup support and ongoing servicing, with the shop catering to individuals, families and businesses exploring more sustainable transport options.

In addition to private customers, Fully Charged helps organisations integrate electric cargo bikes into logistics, deliveries and other commercial operations.

Since 2014, the company has provided consultancy, fleet solutions and long-term servicing for businesses looking to adopt cleaner mobility.

The company will host a community-focused launch event in April, giving local residents the chance to test bikes, meet the team and learn more about e-bikes over coffee and conversations.

The new outlet at 16 The Waterfront, Brighton Marina, is the latest step in the company’s ongoing UK expansion.

It aims to accelerate the transition to clean, efficient mobility through expert advice, flexible test rides and industry-leading aftercare.

By expanding into Brighton, the company hopes to make e-bikes a more accessible and attractive option for daily commuters, families and businesses along the south coast.

Fully Charged supports a broad customer base with its combination of national experience and local expertise.