Double red lines will be introduced on Western Road to improve road safety and traffic flow in the city, the city council has confirmed.
The scheme will launch this summer along Western Road in Brighton, running between Holland Road and Montpelier Road.
Brighton and Hove City Council said it aims to address long-standing problems with anti-social parking, improve access for businesses and support smoother and more reliable bus journeys.
This news follows a public consultation which received more than 1,000 responses from residents, businesses and visitors.
Councillor Trevor Muten, cabinet member for transport and city infrastructure, said: "Western Road has a long history of anti-social parking which is both dangerous and causes congestion.
"The Red Route will give us better powers to keep the road clear, safe and flowing in one of the busiest shopping areas of Brighton and Hove and make it a more pleasant area for residents and the local community."
Under the Red Route scheme, existing double yellow lines will be replaced with double red lines, which can be enforced using CCTV cameras.
Of those who responded to the consultation, 50 per cent believed it would improve safety, 53 per cent said it would speed up bus journeys and 56 per cent felt it would help keep traffic moving.
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In response to feedback from businesses, the council will install 10 loading bays along the route, providing 140 metres of loading space.
Additional disabled bays will also be introduced on Western Road and nearby side streets to improve accessibility.
The scheme will be launched under an Experimental Traffic Regulation Order (ETRO), allowing the council to make adjustments within the first year if necessary.
Red Routes have already been introduced in Lewes Road, London Road and Preston Road as of April 2024, and the council reports positive outcomes.
Data from those areas show a 39 per cent reduction in slight and serious injuries in the first year, and a 45 per cent decrease so far in the second year, the council said.
Brighton and Hove Buses also reported an 85.7 per cent drop in passenger injury incidents in those areas.
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