Albion have taken teenage striker George Munday from Hereford to here as they boost their successful under-21s squad.
Munday, 19, has penned a two-year contract for undisclosed terms.
He joins a squad who won the Premier League 2 title last season.
Munday arrives from Cambridge United but spent the second half of last season on loan at Hereford in National League North.
He scored nine times in 22 games as Hereford avoided the drop on goal difference.
That stint also gave him experience of playing in high stakes matches.
Munday has made three senior appearances for Cambridge.
Albion under-21s head coach Shannon Ruth said: “George had an excellent second half of the season with Hereford, having previously made his professional debut for Cambridge United.
“We’re looking forward to bringing him into our environment and seeing his game continue to develop.”
Munday has been with Cambridge since the age of nine and progressed through the academy.
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He had loans with St Ives Town and Bedford Town before he really found his goalscoring touch to keep Hereford up.
Albion and Hereford have historic links dating back to their meeting at Edgar Street to decide which team slipped out of the Football League in the 1996-97 season.
The Seagulls survived and their subsequent rise was captured in the poem From Hereford to Here by John Baine when they arrived in the Premier League.
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