Butlin's Bognor Regis unveils world's largest claw machine

Butlin’s Bognor Regis is now home to a brand new Guinness World Record title after they officially unveiled the World's Largest Claw Machine. <i>(Image: Butlins)</i>
Butlin’s Bognor Regis is now home to a brand new Guinness World Record title after they officially unveiled the World's Largest Claw Machine. (Image: Butlins)
This article is brought to you by our exclusive subscriber partnership with our sister title USA Today, and has been written by our American colleagues. It does not necessarily reflect the view of The Herald.

A giant claw machine has officially grabbed a place in the record books.

Butlin’s Bognor Regis has set a new Guinness World Record for the world’s largest claw machine, which now stands inside its Skyline Pavilion.

Measuring 66.31 cubic metres – about the size of a small house – the machine is 12 per cent larger than the previous record holder and can pick up prizes weighing up to 8kg.

Matt Rake, resort director at Butlin’s Bognor Regis, said: "As part of our 90th birthday celebrations, we wanted to create something truly unforgettable for our guests, and we're incredibly proud to have secured a Guinness World Records title here at Butlin's Bognor Regis.

"The world's Largest Claw Machine is packed with giant prizes, and for just £1 a go, our guests can experience a world record for themselves. "We can't wait to see people taking on the challenge this summer."

The machine stands 3.9 metres high, 6.8 metres wide, and 2.5 metres deep and was built in partnership with GENDA Playnation Entertainment Ltd.

It weighs more than 2.3 tonnes and contains more than 4,200 individual parts.

A team of seven assembled it in just four days.

Joanne Brent, an official Guinness World Records adjudicator, said: "Following a full adjudication process, we're delighted to confirm that Butlin's has officially claimed a new Guinness World Records™ title for the Largest Claw Machine.

"The machine comfortably surpasses the previous record and demonstrates the scale, ambition and creativity required to achieve a Guinness World Records™ title. As Butlin's marks its 90th anniversary, we're pleased to officially recognise this achievement and welcome the company as the new record holder."

The claw machine is available to guests during family breaks, Big Weekenders and day visits.

It was officially awarded the Guinness World Records title on July 1 2026.

Get involved
with the news

Send your news & photos