A wearable wellness brand has been named one of the UK’s Nation’s Favourite Businesses.
This Is Mabel, based in Seaford, was recognised by the Small Business Saturday campaign as part of its annual celebration of standout small businesses across the UK.
The company creates emotionally intelligent clothing and lifestyle products designed to support women navigating anxiety, burnout and the 'messy middle' of modern life.
Laura Harrison, who founded the brand in 2025 following a personal struggle with anxiety after the birth of her second child, Mabel, said:
"When I started This is Mabel, I never imagined it would lead to something like this.
"It began with me trying to make sense of my own experience and create something that said the things I couldn’t always say myself.
"To now have the business recognised as one of the Nation’s Favourite Businesses is incredibly special.
"I’m still figuring it out as I go, but I’m incredibly proud of how far this little Seaford business has come.
"More than anything, I hope I’m building something that Mabel and her big brother will be proud of and show them what’s possible when you have an idea and are brave enough to give it a go."
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This Is Mabel was selected as part of the Nation’s Favourite Business line-up following a nationwide search.
The campaign is a refreshed version of the long-running SmallBiz100.
Michelle Ovens CBE, director of Small Business Saturday UK, said:
"Small businesses have always been, and will continue to be, among the nation’s favourite businesses.
"Whether on our high streets, online, or embedded in local communities, they play a vital role in the places we live and in the strength of our economy."
This year’s campaign will feature each of the selected businesses in the lead-up to Small Business Saturday on December 5.
The event encourages the public to support small businesses through spending and engagement.
Small Business Saturday is the UK’s most successful small business campaign, launched in 2013.
It has since engaged millions of people and generated billions of pounds in spending with small businesses across the country.
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