Coca-Cola's Christmas truck could light up a town in Sussex this festive season.
For the first time ever, Coca-Cola is inviting the public to help decide which towns across Great Britain will be included on its Christmas Truck Tour by casting votes on the company’s website.
The tour, which runs through November and December, features the illuminated red truck alongside games, merchandise and cold drinks.
It has visited Sussex before and might do so again this year.
Coca-Cola Christmas truck could come to Sussex this year
Charlotte Butt, senior brand manager at Coca-Cola Great Britain, said: "Allowing fans to vote for the next truck stop is all about spreading joy and inspiring the nation to celebrate the communities that help them thrive.
"The Coca-Cola Christmas truck has created memorable festive moments in communities across Great Britain for many years, and this year people can help choose where it goes next by voting for a town that needs some extra festive cheer."
The launch of the public vote follows research showing that 82 per cent of people wish their town felt more festive during the holiday season.
A total of 75 per cent of respondents said they wanted to see more lights and decorations, while 65 per cent called for festive markets or fairs.
Nearly half of adults surveyed said their town is missing a Christmas market, and 42 per cent said they want more free community events.
In addition, half of those surveyed said a welcoming town centre atmosphere is what makes a place feel like Christmas.
Has the Coca-Cola truck visited Sussex before?
The Coca-Cola Christmas truck has visited Sussex several times in previous years.
It has stopped in locations such as Eastbourne, Brighton, and Chichester during its national festive tours.
It arrived in Eastbourne in 2015, stationing itself on Terminus Road.
During the visit, residents could get up close and personal with the famous vehicle and take pictures with the truck whilst listening to a live choir singing favourite festive hits.
It also visited Chichester as part of its festive tour in 2013, with the truck parking in East Street from 1pm to 9pm.
Even earlier than that, the truck was in Brighton in 2012.
The red lorry, which has featured in the soft drink's Christmas advertisements since 2007, visited Madeira Drive.
How to vote for town in Sussex for Coca-Cola truck visit
To vote, visit the Coca-Cola website and log in with your Coca‑Cola account.
You can then cast up to three votes for a chance to bring the iconic Coca‑Cola Christmas Truck Tour to your town.
Voting is open until midnight on November 3.
Social media star Joe Sugg, who lives in Hassocks, has cast his vote for Corsham, where he attended school and still has friends.
Mr Sugg said: "Christmas feels most special when there is something everyone can enjoy together.
"I'm excited that people across Great Britain can vote for a town where the Coca-Cola Christmas truck could add even more festive sparkle – whether that means more things to do, a new reason for friends and families to come together, or simply an unforgettable dose of Christmas magic.
"Now is the time to get involved and vote for the town you would most like the truck to visit."
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The social media star lives in a £3.5 million mansion near Brighton with his partner, Dianne Buswell.
Would you like to see the Coca-Cola truck come to a town near you? Let us know in the comments.
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