Brighton TikTok star The Raffle Kid celebrates 100 videos

Jack Heath, 26, said he’s hit the “dream job” of handing out money to strangers for social media content, under the popular pseudonym “The Raffle Kid”.

Jack’s videos, which frequently rack up millions of views on TikTok, follow a simple formula where he drives up to strangers waiting at bus stops and tests them on popular trivia, rewarding the winner with a cash prize, usually between £10 and £100.

His videos take place all over the Brighton area, but especially in Hove.

He said: “It’s George Street where we go to predominantly, just because there's such a good run of bus stops. In some places you can't go where there's bus lanes, like in the centre of London, for example.

“But for the most part, the videos are filmed between Shoreham and Brighton.”

Jack grew up in Shoreham, and lived with his parents above a pub they owned for the first six months of his life.

Jack started making this trivia-style content in June, and has managed to rack up 800k subscribers.

But just a few years prior, he worked as a corporate salesman for American Express.

“I worked as a salesman selling business credit cards to companies, and I was pretty successful in that. It was at that time when I won a load of raffle prizes (hence the name). I won six raffles in the space of a month - I won an Audi RS 6, a Lamborghini, a Mitsubishi, a Subaru, those raffle prizes... And then I decided, I'm just going to leave, start my own company.

“I've got a list of ideas to give away money in a creative way, and this was one of them,” he explained, “I tried it, and the first episode got like millions of views. So I thought, all right, I'll do it again. And again and again. And now we're at 100 episodes with like a billion views.”

Along the way, Jack has recorded several happy moments.

In episode 32, Jack pulled up alongside a woman, whom he later found out was called Tracy, sitting on the side of the kerb and crying because she’d just been kicked off the bus.

“I gave her a lift, and then I took her to her house and learnt more about her. I ended up raising some money for her on GoFundMe from my followers.”

The video got over 6 million views and Jack raised just shy of £4000.

“It was just like a real quick interaction, which then turned into something a lot bigger and more meaningful,” he said.

When asked why he thinks his content has taken off so quickly, Jack said: “Naturally, trivia content has a built-in virality element to it because people want to know the answer to the question.

“But I think the reason my videos have done so well is more because of the human element.

“People are just sitting at a bus stop, perhaps not speaking and engaging with each other, and then I come and do this weird little quiz, and by the end of it, they're all smiling and chatting with one another.

“I had no idea what I wanted to do at school. But going out and giving out money is something that I've always liked doing. It's just always made me feel good.

“If I can feel good and the recipient can feel good, and the people that are going to watch the video feel good, and it generates money so that I can give out more money...I mean, isn’t that the ultimate dream job?”

So far, Jack has worked with about a dozen big-name brands such as Sky and Footlocker, and collaborated with the main actors of the 2026 film Street Fighters, including Kalina Lang (Chun-Li) and Andrew Koji (Ryu).

The “Raffle Kid” brand identity has quickly spread worldwide, with similar bus-stop-themed trivia videos taking off around the world.

Jack explained: “There's one in India who's going crazy at the moment, but there’s also one in Australia and the Philippines. It’s everywhere,” Jack said.

And while Jack has plenty of ambitions for the future and future collaborations, for him, it all started out in Brighton.