A campaign is being launched today to encourage traders and shoppers to buy from Brighton and Hove businesses.

Brighton and Hove City Council has ploughed £15,000 into the Buy Local scheme to promote the city’s small and independent traders.

The authority is setting up a website, handing out stickers and advertising to spread the message.

Organisers aim to get at least 1,000 residents pledging to buy locally whenever possible and at least 100 businesses to support the scheme.

The campaign is part of the council’s fighting fund to beat the credit crunch.

It is among measures to help companies, including changes to rent and business rate payments as well as setting up an economy task group with local agencies and businesses.

Councillor Ted Kemble, cabinet member for enterprise and employment, said: “The aim is to encourage residents and businesses to buy from local companies and shop in local stores. We want to retain the finance we have in the town, stimulating the local economy.”

Traders who have already signed up to the Buy Local campaign have urged others to follow their lead.

Peter Stocker, who runs Workshop Pottery in Trafalgar Street, Brighton, said: “Signing up to the campaign shows a commitment to supporting the local economy.

“The council has always been fairly supportive of small, local businesses but has recently become more hands-on, which can only be a good thing.

“We urge people to shop locally because, although the bigger shops may discount heavily, the little shops need support and stock everything anyone needs.”

Sharon Thomas, who runs the Offbeat Coffee Bar in Sydney Street, Brighton, said: “It is a good campaign and will help promote the small businesses, which are incredibly unique.

“Shopping in the North Laine and around Brighton can be a very enjoyable experience and, unlike the supermarkets, you won’t be fighting your way around.

“We want as many people, shoppers and traders, to support the local economy during the economic downturn.”

Shopper Claire Baumont, 42, of Dyke Road, Hove, said: “I always like to shop in Brighton’s independent shops because it would be a massive blow for the area if any were to close.

“I would encourage anyone to do the same. You might have to pay a few pence more but it is worth it.”

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