High street giant M&S has admitted it “boobed” after a campaign by a big busted Brighton woman.

Marks and Spencer has agreed to scrap a surcharge on lingerie with bigger than DD cup sizes, after thousands of people backed Beckie Williams' campaign.

Miss Williams, 25, who lives in Preston Circus, started a group on Facebook after Marks & Spencer began charging an extra £2 for bra sizes from 30DD to 42G.

Yesterday, Miss Williams, who wears a 34E bra won her fight as the shop backed down.

From today (SAT) all of the underwear on sale at M&S stores across the nation will cost the same amount regardless of size.

A spokesman said: "We've heard what our customers are telling us that they are unhappy with the pricing on our DD-plus bras and that basically we've boobed.

"So from Saturday 9 May no matter what size you buy, the price is going to be the same."

More than 14,000 people joined Miss William's Facebook group, which she set up after the shop told her bigger bras cost more to make.

Delighted Miss Williams yesterday vowed to continue to fight for the rights of women with larger breasts.

She said:"I'm really happy to say that, thanks to the members of Busts 4 Justice, M&S have decided to abolish the boob-tax, and from now on will be operating a one-price-fits-all policy across their ranges.

“I would like to thank everyone who has supported us on this issue; especially the thousands of brilliant, busty women that have joined forces with us.

“Busts 4 Justice remain committed to making things better for busty women on the high street, but for now we're happy just to be able to encourage all ladies to reward themselves and their boobs with some properly fitted, fairly priced lingerie.”

Miss Williams was so angry that she even bought a £3.50 share in Marks and Spencer, so she could demand answers from chairman Sir Stuart Rose at the next annual meeting in July.

On Wednesday, supermarket giant Asda joined the debate by unveiling a £4 bra in cup sizes A to F in its George range.