When the latest Z-listers arrived in the jungle for the new series of I'm A Celebrity...Get Me Out Of Here!, Jenny Eclair was not among them.

"I got on a 'long list' and I read in Heat magazine that I was going to go in," she says, "but I blew it at the audition when they asked me what I was scared of. I said, 'feathers and microwavable pizzas'."

It's a shame. Combining the brash manner and gynaecological honesty of her stand-up personality with the open intelligence and chummy warmth of her conversation, Eclair would have been brilliant. But, if you want to see another side to this most long-serving of female comics, you could also catch her new, one-woman play - which, funnily enough, is all about the effects of reality TV.

"Everybody gets a bit bored with me, including me, and I wanted to hear a different voice coming out of my mouth," Eclair explains. "The play might be funny in bits but it's not rude - it's trying to say something about life, motherhood and the media."

The Andy Warhol Syndrome concerns the fate of Carol Fletcher, an ordinary woman who found herself smooching on the Richard And Judy sofa and shopping with Lorraine Kelly after a TV company filmed a docu-soap about her local market.

But when her 15 minutes of celebrity were up, Carol came down to Earth with a bump.

"It's a story which could well have happened to somebody like me," says Eclair, who makes no bones about the fact she's an avid watcher of the genre ("there isn't a playwright in the world who could do as well as Wife Swap") and sees opportunism as a fact of life ("people get very sneery but at the end of the day, we're all just trying to make a living. That's why I'm very grateful to be the voice of Quorn - and Horlicks").

In fact, while debuting the play at Edinburgh, Eclair says she received more offers to appear on reality TV shows than she's ever had in her life.

"We've been offered Holiday Showdown, where families swap holidays," says Eclair, who lives with her long-term partner and teenage daughter.

"The problem is I'd just go somewhere in Italy and read books and people would be very disappointed that I don't do karaoke and get pissed at 11am. But I don't think I'll never do one. It's a bit like panto - it lies at the end of the road for everybody."

Fans of Eclair's sophistication-crunching stand-up, meanwhile, shouldn't be too concerned by this change of genre. Describing the play as "theatre written for people who don't like the theatre", she's delightfully ready to undermine the glamour of the stage.

"It's easier than stand-up because it's less personal," she says. "So if people don't like it then it's not a slur against my personality. But it's physically harder because the set is a bedroom so the bed has to be made before the show - which, of course, I never do at home.

"But, in a practical sense, I always need to have a show which I can sling in the back of a transit van so I can go out and make some money - it's my vaguely squalid equivalent of silver-service waitressing."

Starts 8pm, Ticekts £13.50, Tel 01273 647100