In Brighton and Hove Life magazine, David Panter, the city council's chief executive, said he wants to see our city as a European destination for tourists and business people.

At the same time, the council is trying to push through a tall buildings strategy which will open up ten different areas to modern, high-rise tower blocks, including the central seafront.

Does he really believe foreign visitors come here to see a mishmash of gruesome architecture styles such as those planned for the King Alfred and Endeavour sites?

Brighton and Hove is fortunate to have an elegant and classic seafront which is relatively unspoiled and of great attraction to visitors who bring essential revenue.

If we erect tower blocks from Shoreham to the Marina, as the tall buildings strategy proposes, we'll be no better than Torremolinos.

People flock to Paris or Prague precisely because they are relatively unspoiled.

Here's an opportunity for our chief executive to earn his £25,000-a-year pay rise and make himself a local hero.

Do a Jonny Wilkinson, Mr Panter, and kick this shortsighted strategy into touch.

-Andrew Hooley, Hove