Fans of Sussex superstar DJ Fatboy Slim can now buy shares in their hero.
Hove-based Norman Cook has finally followed wife Zoe Ball on to the celebrity stock exchange.
The BBC's Celebdaq index is a cult internet site which gives people the chance to buy and sell imaginary shares in their favourite stars.
The celebrity's price rises and falls as people invest in them and punters are paid a dividend each week depending on how many column inches they attract in newspapers and magazines.
Zoe was at one time the most expensive celebrity on the market following her temporary split with Norman.
But from a high of over £20 per share, Zoe is now "worth" just over £2 per share. Norman has been listed at £1.50.
A Celebdaq spokesman said a poll of speculators revealed Norman was the celebrity most people wanted to add to the list, while former Playboy model Anna Nicole Smith was de-listed.
Other celebrities on the index with Sussex links include Jordan, David Van Day and Jamie Theakston.
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