A Brighton call centre has recruited 65 staff to satisfy a new contract with British Airways.

Inkfish's call centre in Queen Square has been chosen by British Airways Holidays to be its outsourced contact centre.

The recruits, ranging in age from their early 20s to their 60s, joined Inkfish and then were promptly sent on holiday to exotic locations around the world.

The agents went on "acclimatisation trips" to destinations including Antigua, Barbados, Mauritius and the Seychelles to familiarise them with every aspect of BA's work prior to the launch of the service today.

Steve Morris, Inkfish's operations manager in Brighton, said: "It's a great honour for us to win this contract and it's a terrific plus that Inkfish's ability to create great customer empathy was the clincher in encouraging British Airways Holidays to source the service outside the travel industry."

Craig Hines, British Airways Holidays' outsource manager, said: "We were really impressed by Inkfish's proven sales experience in a variety of industry sectors, as well as its training programmes, management of service levels, investment in new call handling technology and, of course, a commitment to quality."

Thursday May 1 2003