Councillor Jayne Bennett was delighted when the street sign she called for promptly arrived - until she realised it was spelt wrong.
When the previous sign in Orchard Road, Hove, went missing, Brighton and Hove Council quickly responded to Coun Bennett's plea for a new one.
The only trouble is, it says "Ordhard Road".
Coun Bennett, who represents the Goldsmid ward, said: "This is a bit unfortunate and embarrassing for the council.
"I didn't have to wait very long for the sign to be installed, so I give ten out of ten for promptness but one out of ten for spelling.
"Obviously someone has made a simple mistake but you would think it would have been checked first."
A council spokesman said: "If the response was fast, it looks like it was too fast. Someone was trying hard to please and will probably be upset and embarrassed at the publicity. We will obviously take it down and replace it."
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