The world's most famous motorcycle company, will open its first dealership in Sussex next month.
Shaw Harley-Davidson, part of John Shaw Machinery, will be based on the A22 in Holmes Hill, near Hailsham.
It will sell the full range of Harley-Davidson motorcycles, clothing, accessories and Buell motorcycles.
John Shaw, founder of the group which employs 28 people and has a turnover of more than £4.5 million, said:
"The response we have had from local Harley-Davidson owners and others has been fantastic, convincing us we can make the venture a huge success."
Managing director David Cole. said: "It's the perfect location. There is easy access from highly populated towns such as Brighton and Eastbourne and we're in the heart of the great riding routes through the Sussex countryside."
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