An entertainment centre hopes its latest attraction can help it race to success.
The Bowlplex at Brighton Marina has won the race to install the first interactive horse racing game in Europe.
Japanese arcade entertainment manufacturers Sega chose the centre as the best location for the Derby Owners' Club World Edition game, after the Bowlplex outpaced opposition from the UK and abroad.
The eight-player game enables players to virtually live the life of the flat racing fraternity for a fraction of the price of the real thing.
The game begins with players choosing a sire and dame to foal a horse.
Once the horse has been born, they name it and choose a pattern and colour for their jockey's silks.
The next step is the training farm, in which players choose a training regime from a menu of ten exercises.
Each exercise improves a characteristic of the horse's performance, including starting, cornering, out of the box (how well the horse weaves through traffic), tenacity, competitiveness and spurt (how well it responds to the jockey's whip).
Players can also choose foods to boost certain characteristics they want improved and then they are ready to go racing.
The game uses a magnetic card system, which allows players to list their successes and failures as an owner, trainer and jockey and record their horse's progress until it retires after 20 races.
www.bowlplexuk.com/
centres/brighton www.sega.com
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