The fresh new look of The Argus has landed another top industry award.

The paper's redesign in June last year was named the most effective promotional campaign by a regional newspaper by judges at the Association of Circulation Executives (ACE) Press Awards 2002 on Wednesday night.

Regional newspapers from across the UK competed for the honours, which were presented at a ceremony in London.

The team behind the If it's happening. . . it's in campaign found themselves celebrating with executives from the biggest names in British publishing, including Vanity Fair, the Daily Mirror and the Daily Mail.

With the makeover, the paper shed its Evening Argus masthead and was renamed The Argus, its original title when launched in 1880.

Steve Lowe, group sales and promotions manager for The Argus, said: "Being at an awards ceremony alongside national publishing brands was an honour in itself but to collect an award for The Argus was a real bonus."

The judges commented: "It has been a successful year for The Argus, with a number of awards already won.

"The judges thought the paper thoroughly deserved this award too."

The new trophy is now proudly on show at the paper's HQ in Hollingbury, Brighton, alongside three other awards picked up at a Newspaper Society ceremony last month.