Window shopping will take on a whole new meaning during the Brighton Festival.

Made In Brighton, a new art agency, and 30 retailers in North Laine are inviting artists to display their talents from May 4 to May 26 in their shop windows.

The area will be transformed into the Bypass Gallery, where people can see art works by local people.

Adam Kemeny, 27, founder of Made In Brighton, said: "We are trying to create opportunities for people to exhibit their work locally.

"I know lots of frustrated artists who are working in bars and restaurants. I would like to improve their chances to make a success of their work and not let their talents go to waste.

"The Bypass Gallery will effectively wallpaper the North Laine with work by very talented local people."

Adam took voluntary redundancy from a graphic design job and set up Made In Brighton in November last year. This will be the company's first exhibition.

Businesses getting involved are: The HSBC Bank and the Riki Tik bar, both in Bond Street; Crowns, Yellow Submarine and Brighton Books in Kensington Gardens; Ju-Ju in Gloucester Road; Minky in Sydney Street; Raspberry Boutique and Moon Lighting in Trafalgar Street.

Adam, of Upper Lewes Road, Brighton, said: "Anyone interested in buying any of the works they see can leave a deposit in the specific shop and I will contact them later that day."

For more information about Made In Brighton and Bypass Gallery visit www.madeinbrighton.com