A Brighton multimedia production company is hoping biggest is not necessarily best as it embraces the latest technologies to build its business.

Hubub, which was set up late last year by director Martin Jangaard, is the latest addition to the city's new media production companies.

The firm's Marine Parade office is new but Mr Jangaard has lived with his family in Lewes for the past two years.

With 15 years of experience as a video producer/director, he decided there was space for a small company like Hubub to flourish in Brighton and has built a full editing suite, which enables him to do everything from producing the content with digital cameras to completing post-production work.

He said: "We don't just do commercials. We produce a broad spectrum of advertising materials for corporate clients, including materials for trade shows, product launches and showrooms.

"In this business, commissions usually arrive late in the day and are often changed right up to the last minute. Because we're small, we're far more able to respond to changes than bigger companies."

To help develop the business, Mr Jangaard has enlisted Stefan Bajic from Brighton, who has extensive experience of cross-platform development, including DVD and web markets.

Mr Jangaard said: "There has been growth in the corporate markets for DVD-based content.

"The traditional PR spend on video content is being redirected towards DVD, while CD-Roms were always susceptible to problems.

"Once people have produced the content they can make it available on different mediums.

"As the speed of internet access improves and becomes less expensive, companies will be able to stream audio-visual material much faster.

"These technologies are changing the landscape of production because filming the project becomes the biggest expense.

"Once this has been done, it can be repackaged and sold any which way.

"Brighton is more orientated towards this kind of new media and the companies down here, like Future Platforms for SMS and Kerb for Flash, are finding different ways to package content.

"The future is all this old and new stuff taken together and Brighton has much more of a pioneering spirit about this, coupled with a laid-back approach to getting things done.

"In London you're on your own. There are no support groups, not even informal gatherings in bars because everyone is so guarded.

"People here are more likely to help and we are hoping to join up with other Sussex companies to work on projects."