Bus driver Malcolm Farley died last year from cancer and is much missed both by his colleagues and passengers.
But thousands of people will see his name all over Brighton and Hove this month thanks to three of his friends.
Dave Taylor, Guenter Kuhn and John Rushton have together paid £160 to make sure his name is on the front of a sparkling new double-decker bus during the month of April.
It will be on the Metro Line 5 which is appropriate as it was the route on which Malcolm generally drove during his 22 years with the company.
What's more, the money is being donated by Brighton and Hove Bus and Coach Company towards The Argus Appeal which helps Sussex people in need.
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