Brighton is being heralded as a Silicon City in a poster welcoming visitors.
The giant poster was put up at Brighton railway station this morning.
It is the brainchild of Caraline Brown, the managing director of new media PR firm Midnight Communications.
It features three Brighton new media companies - Midnight, NVisage and Spannerworks - and states: "Welcome to Silicon Beach: Digital media pier to pier".
Ms Brown said: "There are probably more new media companies in Brighton than anywhere else in the UK except London, and I wanted to celebrate the wealth of talent we have here with a giant poster at the very heart of the city.
"I hope the poster will catch the attention of locals who are travelling up to London and Londoners that are down here on business and that it will bring further investment into Brighton."
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