The Chichester Festival Theatre opens its Con Art season with a musical by Guys And Dolls writer Frank Loesser.

Whereas Guys And Dolls focused on the low life of New York, How To Succeed In Business... is set in the hectic, high life of city business.

The musical follows the rags-toriches story of J Pierrepont Finch, played by Joe McFadden, who climbs the corporate ladder from window cleaner to chairman of the board with the aid of his handbook, How To Succeed In Business Without Really Trying.

The production team of director Martin Duncan and choreographer Stephen Mear had a box-office hit last year with Out Of This World and re-unite for this office-based satire. This should mean that the dancing will be of a higher calibre than David Brent's.

McFadden, who took the lead role in Aladdin at The Old Vic over the Christmas period, joins an excellent cast which includes James Bolam of The Beiderbeck Connection and Likely Lads fame. Impressionist and actor Alistair McGowan can also be heard, not seen, as the Voice of the Book.

The musical was chosen to lead this year's Con Art season, which includes plays such as Scapino, or The Trickster, by Moliere and The Government Inspector, which also stars McGowan, this time in the flesh.

"How To Succeed In Business... has been something Martin Duncan has wanted to put on since seeing the West End production back in the Sixties," says Justine Lewis from the Festival Theatre.

"It also reflects the themes of our season: The art of conning and deception combined with biting comedy."

Following the success of The National's cheap ticket season, the Chichester Festival Theatre has made a third of all tickets for How To Succeed In Business... £10 during May.

"The aim is to draw in people who haven't been to the theatre very often, or not at all," says Lewis, "and so far, the initiative has been very successful."

This witty, fast-paced musical should resonate with all those who have fallen in love or worked in an office environment.