A company well known to mountaineers and potholers has won a prestigious award thanks to its straight-talking packaging.
Nikwax Waterproofing, based in Wadhurst, has won the South-East Languages for Export award.
The company, which produces cleaning and waterproofing solutions for clothing, footwear and equipment, will now be entered for a national competition.
Export manager Corine Aitouares said: "We recognise understanding different cultures, customs and traditions will improve our relationships with distributors, retailers and consumers.
"Language and culture have always been part of everyday life at Nikwax.
"We are very aware of how integral they are to the company's export development programme."
Marketing manager Jason Knights said: "This award recognises our commitment to local and regional marketing activities."
Wednesday November 26, 2003
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules hereComments are closed on this article