Household wizard Jo Clayton is out to beat your everyday hassles, whether you need help with shopping, financial advice or just a little TLC.

Jo, 36, of Waterloo Street, Hove, has set up a company called Freeme Brighton.

Jo, who is also set to star in a BBC3 documentary focusing on Brighton and Hove's budding tycoons, came up with the idea while travelling.

She said: "I was on a plane and I read about this company which helped people who were so busy they didn't have time to do the everyday things.

"I was so excited about the idea I had to wake up my boyfriend to tell him. I used to commute to London so I know how stressful it can be spending four or five hours a day travelling.

"The house was always a mess and I never seemed to have the time to do things like ironing. Achieving a balance between work and the other things in your life can be really difficult.

"People want everything these days - bigger cars, bigger houses - but where is the time for them?"

Jo's firm will arrange most services, although there is a limit to how far she will go.

She said: "I've just been arranging a wedding and it has been great fun. What girl wouldn't want to spend her time looking at wedding dresses and tiaras? I think I am having more fun than the bride.

"But I won't do anything illegal or immoral. There are phone boxes with cards in where you can find those sort of services."

Filming for the documentary starts in a couple of weeks. Jo says it'll be hard finding the time but she's glad to be involved.

She added: "I'm a bit scared though. I have to trust they will cut out the dodgy bits."