A young music video director hopes pelting a friend in water and mouldy tomatoes will shoot him into the record books.

Rollo Hollins, 20, wants to create a record for the fastest time to shoot a music video when he makes a film for Brighton funk band Mezzrow on Saturday.

But lead singer Rupert Cobb will suffer for his art.

He will be the victim of an onslaught of water from two fire engine hoses and rotten tomatoes and mud hurled by up to 30 by-standers.

Rollo, of Wilbury Grove, Hove, will film for two minutes then play the footage in slow-motion to accompany the band's four-minute song, What It Used To Be.

The Fire Services Benevolent Fund has offered to provide the water, as well as its yellow fund-raising fire engine, at Littlehampton fire station.

The fund will also provide the building Rupert will emerge from, since no one was prepared to have their home splattered.

While top pop stars such as Britney Spears and Madonna spend hundreds of thousands of pounds on videos, Rollo has a budget of £300.

He knows the shoot will be risky.

He said: "We have to get it right in one take so there's a bit of pressure. But the day should be a lot of fun.

"Michael Jackson's Ghosts has the record for the longest video. No one has the fastest time for filming a video so hopefully we can create it.

"The idea behind Rupert coming out of a house and being battered by water, tomatoes and mud is to show the toil someone has to go through just to get to work each day."

Brighton already has a place in the record books for the fastest time in which a music video has been filmed and then broadcast.

Brighton band Electric Soft Parade featured in the film, which was broadcast within three hours, 46 minutes and 19 seconds of shooting on October 25, 2001.

Michael Jackson also holds the record for the most expensive video for Scream, his duet with sister Janet, which cost £4.4 million in 1995.

Mezzrow does not have a record deal but hopes to distribute the video as their "calling card".

Rollo, a freelance camera assistant, also hopes it will be his big break into the world of music video production.

He said: "Videos are the perfect format.

"You have three minutes to convey an idea, a narrative and an atmosphere."

This will be the second music video produced and directed by Rollo, a former pupil of Lewes Old Grammar School.

He recently shot a video for Brighton-based band Fischer-Z.