Brighton-based Future Platforms is hoping people go mad for its entry into the emerging market for mobile games.
The interactive TV and mobile technology company has designed Loon, a game for Java enabled phones which enable users to download applications and games.
The dancing game, designed for the Nokia 7650 camera phone and other handsets, puts players in charge of a colourful cartoon character, who throws out shapes for them to copy.
As each set of moves are successfully copied, the next set gets longer and more difficult.
After a certain number of sets, the game downloads a new level, containing a new character and new moves.
The company worked on its first Java-for-phones project early last year but it was only with the launch of the Nokia that a colour, Java-enabled phone became available.
Tom Hume, director and co-founder, said: "We've always done mobile stuff, so a client approached us last year to do a demo Java game.
"After that, we spoke to several Japanese companies and we found it very difficult to persuade them to use us rather than local companies."
Future Platforms said Loon demonstrates the key aspects of what makes a successful game for phone.
Although it has been designed for people to play when they're on the bus or waiting for friends, downloading additional levels should give it longterm appeal. It can also be played single-handed.
The network operators should like the game because of the additional traffic it generates.
Mr Hume said: "In Japan, people with Java handsets have been spending double the amount of other users because they build-up lots of small charges. So, of course, the networks are very interested."
Loon was designed for casual gamers who played mobile games to kill time.
He said: "There are two sorts of gamers, people who play games like Snake occasionally and proper gamers who enjoy playing games on a regular basis.
"While, in many ways mobile phones can't compete with consoles, they have certain advantages, such as being already networked.
Companies like Orange have realised this."
The game is not yet on the market. Future Platforms is looking for the right company to promote it.
The designer has been invited by Hutchison3G to enter Loon into its third-party applications competition. The results are due before the end of the year.
Business is more than just a game for Future.
Network consultancy company DevoTeam FrontRunner approached the company to work on a text messaging service for its staff. Previously, its engineers had used a web-based system.
Future Platforms extended this system to provide different classes of text message alerts.
If a reported problem had not been dealt with within 24 hours, its status was escalated and an alert sent to an appropriate member of staff.
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