Murphy and Nye, the Italian designer of all-weather gear for yachtsmen and women, has opened its first UK store in Ship Street, Brighton.
Co-owner Basile Meramo said: "We have invested a lot in refurbishing the store and despite facing many challenges on the listed status of building we know this is a sound investment.
"Our research identified a gap in the market here and we are determined to make the most of it."
The store will employ ten people and will stock a range of all-weather sailing and leisure wear for adults, teenagers and children.
Murphy and Nye has a retail chain of more than 40 stores in Italy and has been looking for suitable premises in the UK for three years.
The store, also owned by Chris Place, has received backing from NatWest.
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