Fashion magnate Wayne Hemingway collects what he calls mass market masterpieces, kitsch art that would never grace the portals of Tate Modern.
Now he is produced a book of garish paintings that is proving to be a surprise best-seller.
Wayne loves the sort of primitive paintings despised by the artistic establishment but which hang above the mantelpiece in thousands of houses.
It just goes to show that home is where the art is.
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