Brighton-based digital consultancy Cogapp has created the technology which allows visitors to the Tate Modern in London to connect one-on-one with renowned installation artist Ai Weiwei. Launched last night, a series of video booths installed in the Turbine Hall at the art gallery allow visitors to record questions and comments for the artist. They can also send a video answer to one of the artist’s pre-recorded questions. These videos are then published online at www. tate. org. uk/ go/ aww.

Each week, until May 2011, the artist will be selecting new videos to respond to and recording his answers. The website, featuring all the uploaded videos and responses, is also presented on touch-screens located on the Level 3 Concourse at Tate Modern.

Alex Morrison, Cogapp managing director, said: “The exciting nature of Tate s concept has inspired our team to try to produce something unique. We are very much looking forward to seeing what happens when the public join in Ai’s conversation using the system we have built. We would like to say thank you to Tate and Ai Weiwei for the privilege of being part of this experiment and to the team at LiveCode for their software and support that helped us to get it up and running.”

Marc Sands, director of Tate Media and Audiences, said: “In recent years, Tate Media has found a variety of new ways for visitors to engage with the Unilever Series commissions, from iPhone apps to interactive websites. Ai Weiwei’s own passion for new communication technologies has made it possible for us to develop something really special this year, which we hope people around the world will enjoy.”

Cogapp was recently named One To Watch in the Top 100 Interactive Agencies 2010 listing by New Media Age.