Fans of Big Brother winner Pete Bennett's band Daddy Fantastic can watch his music video on the internet.
Before the Channel 4 show started ITV Local, an internet channel from the terrestrial broadcaster, was given rights to the Brighton rocker's video.
ITV Local channel manager Peter Robinson said: "Now that Pete is such a celebrity Daddy Fantastic is sure to be a charthitting band. We are delighted that ITV Local is the first television channel to make their music available on demand to a hungry public."
To view the video visit www.itvlocal.tv and follow the link Eeza Winner.
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