Brighton’s heritage is of vital importance, and the preservation of the built environment is “crucial to tourism” (The Argus, September 18).

We need to plan for more than £400,000 a year in maintenance for the Brighton Dome buildings so that they remain viable and can stay open for the public to enjoy.

Selma Montford’s dramatic reaction to our proposal is therefore disappointing.

As responsible custodians of this much-loved Grade I-listed building we have been in lengthy consultation with both English Heritage and Brighton and Hove City Council to find a way to provide new, consistent signage around the building.

This will improve the visibility and usability of our venues and help generate income to ensure their survival.

The style and system of exterior signage proposed for Brighton Dome has been tried and tested around the UK, and is supported by English Heritage. Banners (not “advertising hoardings”) similar to the ones we propose can be seen on the V&A, Natural History Museum, National Gallery and the National Portrait Gallery.

These significant, internationally renowned, cultural institutions housed in historic buildings share an ambition with Brighton Dome: the need to preserve them by keeping them vibrant and alive. That way generations to come can experience them, learn about their history and enjoy them.

Andrew Comben, chief executive, Brighton Dome and Festival